Part of the value you create is about the relationship, and more often than not, it’s worth more than money.

A top thought leader in sales strategy, Anthony is best known for his work at The Sales Blog. The founder and managing partner of two family-owned businesses in the staffing industry, Anthony is also the designer of Level 4 Value CreationTM, and Building Consensus, methodologies that help organizations achieve transformational results. In his businesses and through his blog, Anthony helps professionals reach their full potential.

In Las Vegas, Anthony will share the Five Rules for Making Relationships Rock. You’ll discover how to create a higher level of value, allowing you to compete and win at a higher price point while developing lifetime relationships. Through Anthony’s presentation you will:

  • Learn how to lead with value and move the conversation from price to cost.
  • Explore methods for gaining the trust necessary to win and retain lifetime customers.
  • Discover the methodology for gaining the insight you need to help identify what is really important to your customers and how to deliver it.

Anthony is the bestselling author of three books: “Eat Their Lunch: Winning Customers Away From Your Competition,” “The Lost Art of Closing: Winning the Ten Commitments that Drive Sales,” and “The Only Sales Guide You’ll Ever Need.” Find out how Anthony can help you and your business grow, develop and achieve your full potential at The WSOS 2020.